Hey, I'm Brooke
creative business architect
What connects every chapter of my story is a single question: How do we build something extraordinary without losing ourselves along the way?
I'm a business architect and brand strategist for creative entrepreneurs who want to design a life they love and a profitable business to fund it.
meet brooke
I grew up in Bangkok, Thailand, surrounded by color, culture, and contradiction. That early global lens taught me that people everywhere want the same thing: to feel seen, understood, and connected to something that matters. Neither my life or my career followed a straight line, but rather it traced a map. For the last two decades, I’ve lived and worked around the world — from Bali to Oaxaca, San Francisco to Amsterdam, Buenos Aires to Phnom Penh — partnering with founders, creatives, and change-makers who believe business can be both wildly successful and deeply human. Yet even with this incredible perspective, I still found myself lost, overwhelmed and hurting.
California-born, Thailand-raised, UK-educated and Spain-living, you likely haven't heard a story like mine before.
I was earning six figures in a "dream job" traveling the world on a company credit card. So I did what no one expected: I walked away.
From the outside, it looked like success. Inside, I was running on fumes and quickly unraveling. The years of constant motion, long hours, endless projects, and pressure to always do more left me burned out and disconnected from myself. After a series of deeply painful personal and professional traumas, I decided to let it all go and completely rebuild. Today, I teach others how to do the same: build a thriving, six-figure business and a life that feels deeply nourishing, not draining.
By my early 30s, I’d given a TED talk, worked with Fortune 100 companies like Google, Disney and Facebook, and led storytelling and brand workshops around the world.
Today, my work sits at the intersection of psychology, storytelling, and design — blending creative intuition with strategic systems that make business feel like art.
I left the rush of Silicon Valley and moved to Spain, where I could finally hear myself think again. There, I studied the nervous system, trauma, and somatic healing, learning that success isn’t just mental or strategic — it’s biological.
After leaving San Francisco, I found the strength and vision to rebuilt my life and my business from the inside out — reimagining success through the lens of wellbeing, alignment, and intentional growth.
From Silicon Valley to Southern Spain
the journey
Instead of Fortune 100 companies, my clients range from yoga teachers and doctors to creative founders and 7-figure educators — proof that the same principles of psychology, brand strategy, and sustainable business design apply to anyone ready to grow with purpose.
My approach blends creative intuition + strategic systems, showing clients how to build structures that support flow, freedom, and fulfillment.
I believe that true success is nervous-system safe, values-aligned, and designed intentionally — from the inside out.
My clients range from yoga teachers and doctors to creative founders and educators — proof that the same principles of psychology, brand strategy, and sustainable business design apply to anyone ready to grow with purpose.
I believe the most successful businesses are built from the inside out.
my philosophy
I've worked with Brooke over a year and she has been PHENOMENAL in every way! She's helped me build out a professional, sleek membership site on Kajabi which has helped generate $100K/month in subscriptions. Her knowledge of web design, UX, and Kajabi is the perfect combination for building out an awesome online course or coaching program, and I consider her an invaluable member of my team! I highly recommend working with Brooke if you have the chance.
Ian Koniak
course + membership
I will forever be grateful for Brooke's patience, expertise and brilliance. Brooke helped me clearly describe who I am, what I do, and why I do it, and this gave me the confidence to grow my business thoughtfully with the right customers. She helped me put into powerful, clear words the impact we have on our clients and the impact our clients have on the world.
amanda moriuchi
strategy
Brooke can amplify ideas and garner attention from the broader community in a way that few people can. She has the clear vision to make things happen. She is incredibly attuned to people's needs, and creates an environment where it's easy to open up to her and allow her to get to the heart of the issue in order to work on it. Her ability to translate creative and sometimes abstract ideas into tangible actions is extraordinary. Brooke can see things where others can't, enabling her to connect ideas and disparate concepts with ease.
CASSEY SHAPIRO
Brooke's ability to meet people where they’re at with love, compassion, and understanding is her biggest super power. Honestly, I don't know where I'd be without her. She makes people feel safe and encouraged to learn as they explore and grow - in life and business.
ELAINE FAYE / EEBEYOND
website
Brooke brings together her expertise, creativity, empathy and professionalism into her work. I left our work together feeling confident about launching my business to the world. Now I have clarity on how to present my business and my personal brand!
dr alice penn
brand + website
Brooke is amazing! It was a true joy to have her lead us in developing a brand. She brought creative curiosity to all of our conversations and the final brand and website went above and beyond what I could have imagined!
Rahmin Sarabi
brand + website
Brooke has an outstanding ability to create visually, what is expressed verbally. In addition to having a world class skillset, she is also a joy to partner with and goes the extra mile. You're in good company, if she's part of your company.
MATT SANCHEz
branD IDENTITY
Working with Brooke was such an inspiring and nurturing experience. We created a beautiful online home for my business that I am in love with. She has such grit and fortitude to take a creative vision and turn it into a reality!
MADRONA Wienges
brand + website
The work in front of you is not about you; it's about the people you serve. Brooke focuses on what matters most; your customer. Hire Brooke to create the brand, the assets, and the message that your customers need to hear, see and feel to hire you.
JEFF MOHS
brand STRATEGY + websitE DESIGN
OFFICIAL BIO
Brooke Estin is a certified personal brand strategist, TED speaker, international artist, designer, and founder of the internationally sought-after design studio, I Know a Gal, where she helps creative entrepreneurs design their lives and work for more freedom, alignment and profitability.
In addition to working with countless creatives, social entrepreneurs, coaches, freelancers and artists, Brooke has worked with globally renowned companies such as Google, TED, Disney, SingularityU, IDEO, Impact Hub and Red Bull Media House.
She has been prominently featured in an award-winning design documentary, has led strategic design events and workshops in the US, Europe and Asia and is a highly sought after business and lifestyle designer. Her style is very experiential and past clients have described Brooke as a “business acupuncturist” since her genius zone is in unblocking creative energy and strategically channeling it into aligned and scalable businesses.
As a freedom-obsessed creative entrepreneur and the host of The Art of Lost & Found Podcast she interviews creatives on their journeys to designing purposeful, abundant and creatively satisfying lives and businesses.
California-born, Thailand-raised, UK-educated and Spain-living, Brooke is the definition of a well-rounded global citizen.
brooke estin
easy copy + paste bio for podcasts, events, press, etc
creative business architect
