Design a life you love - and a profitable business to fund it.
Do less, better. Make more, easier.
The business works yet it's all on your shoulders. I help scaling founders find the core issue underneath the ten symptoms, then rebuild the strategy, brand, and structure around the work that moves the needle on what really matters.
FOR scaling FOUNDERS
Design a life you love - and a profitable business to fund it.
There's one move that will make everything else easier. Let's find it.
Most businesses have a core problem that shows up as 10 smaller ones. Clients call me a business acupuncturist: I find where the real tension is and realign the strategy, brand, and structure to support your next move.
BUSINESS ARCHITECT FOR ESTABLISHED FOUNDERS
past clients + collaborations
past clients + collaborations
Design Your Life-Nourishing Business
- 🤩 Clarify your vision of a nourishing life
- 💰 Choose a sustainable business model
- 🎨 Design a beautiful + functional website
- 🛠️ Set up automations and systems
Live like a human being, not a human doing.
find your leverage
See the whole business at once and diagnose the real issue under the symptoms, so you know exactly which move makes everything else easier.
simplify for profit
Cut the offers, tasks, and complexity that aren't earning their keep, and rebuild around the work you love, do best, and get paid well for.
build systems that hold
through the align by design™ method, you'll:
Design the brand, visuals, and tech infrastructure so the business runs, sells, and grows without everything routing through you.
nice to meet you
My clients tend to arrive at the same place: the business works, but it's grown complicated, and everything runs through them. My job is to find the one issue underneath the symptoms, simplify around what actually drives profit, and design a company that earns more while asking less of its founder. My clients often refer to it as "business acupuncture".
I'm also a TED speaker, certified brand strategist, and founder of I Know a Gal Design Studio, where I've worked with Google, TED, Disney, IDEO, and Red Bull Media House alongside hundreds of founders, consultants, and creative entrepreneurs.
If you're ready to do less, better, and make more, easier, let's find your leverage.
Clearly, I'm not defined by one thing - and I bet you aren't either.
Hi, I'm Brooke
(Like stories? I've got a good one) >>
I'm a Business Architect. For the last 20+ years, I've helped countless founders from solo consultants to 7, 8, and 9-figure businesses find their point of leverage and build the strategy, brand, and structure to scale it. I see the whole business at once, and I build the parts that make the strategy, client experience and brand all fit together beautifully.
nice to meet you
For the last 20 years, I've been helping visionaries, creatives, and heart-led entrepreneurs turn big ideas into thriving, scalable businesses. My gift is bridging the gap between inspiration and execution—blending creativity with strategy to bring clarity, momentum, and real-world impact.
As a coach, brand strategist, and founder of I Know a Gal Design Studio, I’ve worked with global brands like Google, TED, and Disney while helping countless creatives design lives of freedom and alignment.
Whether you need strategy, branding, or structure, I bring clarity and momentum to your vision. Let’s build something extraordinary.
Clearly, I'm not defined by one thing - and I bet you aren't either.
Hi, I'm Brooke
(Like stories? I've got a good one) >>
I’m a Business Architect here to help creative entrepreneurs and thought leaders design a business that’s as intelligent, intentional, and impactful as they are. From offer suite to visual brand to digital ecosystem, I build businesses that work beautifully.
kind words
"Brooke is a rare combination of strategic thinker, designer and builder."
I always think of Brooke first whenever I'm about to design something I really care about, and she has consistently provided amazing support, guidance and output.
COUNSELOR + YOGI + ARTIST
ZAMIR DHANJI
"The most valuable investment I've made in my professional life."
She's a modern alchemist who supports clients in transforming all the raw elements of a creative process into gold. Her sweeping expertise, commitment to excellence, and intuitive accompaniment are exceptional.
PSYCHOTHERAPIST + YOGA TEACHER + WRITER + PODCASTER
SHAWN PARELL
"Our work together has generated over $15M of revenue!"
Brooke is PHENOMENAL in every way! Her knowledge of web design, branding and experience design have made her an invaluable part of my business success.
COACH + ENTREPRENEUR
IAN KONIAK
"I left feeling confident about launching my business to the world."
Brooke is the perfect blend of expertise, creativity, empathy and professionalism.
Executive Transition Coach + speaker
dr alice penn
The Aligned x Design™ Framework brings clarity, structure, and strategy together—so your business supports your life, not the other way around.
Live 1:1 sessions clearly level up your brand, offers, website and path to profitability.
Clarity
1:1 live calls
01
*I only take 1-2 clients per quarter. and book out in advance.
03
Design
strategy + design + Systems
Custom projects + partnerships focusing on strategy, design, and execution so looks, feels and operates better than ever.
02
Advising
projects + partnerships
Strategic advising to build your strategy, brand, website, and systems into a beautiful, profitable and streamlined business ecosystem.
Live 1:1 sessions clearly level up your brand, offers, website and path to profitability.
Clarity
1:1 live calls
01
*I only take 1-2 clients per quarter. and book out in advance.
03
Speaking
strategy + design + Systems
Podcasts, keynotes, workshops, courses and events on creativity, entrepreneurship, business + life design.
02
Design
projects + partnerships
Custom projects + partnerships to build your strategy, brand, website, and systems into a beautiful, profitable and streamlined business ecosystem.
Live 1:1 sessions clearly level up your brand, offers, website and path to profitability.
Clarity
1:1 live calls
01
*I only take 1-2 clients per quarter. and book out in advance.
03
Design
strategy + design + Systems
Custom projects + partnerships to build your strategy, brand, website, and systems into a beautiful, profitable and streamlined business ecosystem.
02
Group mentorship to build your profitable strategy, offers, visuals and business systems.
Foundations
group mentorship
Clarity
Live zoom sessions to clarify your strategy, refine your brand and increase your profits.
Foundations
Group mentorship to build your profitable strategy, offers, brand + business systems.
group mentorship
1:1 live calls
Design
A strategic + practical design partner for 6-7-figure business owners.
projects + partnerships
Coaching
1:1 coaching and design to grow an aligned and profitable business.
1:1 container
Clarity
Live zoom sessions to clarify your strategy, refine your brand and increase your profits.
Foundations
Group mentorship to build your profitable strategy, offers, brand + business systems.
Speaking
Podcasts, keynotes, workshops, courses and events on creativity, business + life design.
group mentorship
1:1 live calls
online + offline
Design
A strategic and practical experience design partner for 6-7-figure business owners.
projects + partnerships
02
Live 1:1 sessions clearly level up your brand, offers, website and path to profitability.
Clarity
live calls
01
*I only take 1-2 clients per quarter and book out in advance.
Custom Design*
brand + website + Systems
03
Consulting and design to simplify your strategy, beautify your brand, evolve your website, and streamline your systems.
Coaching*
1:1 business support
Ongoing 1:1 support to define, design and grow a profitable and life-nourishing business.
02
Live 1:1 sessions clearly level up your brand, offers, website and path to profitability.
Clarity
live calls
01
*I only take 1-2 clients per quarter and book out in advance.
Custom Design*
brand + website + Systems
03
A focused sprint to realign your offers, priorities, and energy. Walk away with a clear and profitable 90-day plan.
Blueprint
intensives
A high-touch experience to build your strategy, brand, website, and systems into a beautiful and streamlined business ecosystem.
02
Live 1:1 sessions clearly level up your brand, offers, website and path to profitability.
Clarity
live calls
01
*I only take 1-2 clients per quarter. and book out in advance.
Coaching*
1:1 business support
03
Ongoing 1:1 support to define, design and grow a profitable and life-nourishing business.
Custom Design*
projects + partnerships
04
Done for your design to simplify your strategy, beautify your brand + website, and streamline your systems.
Group mentorship to build your profitable strategy, offers, visuals and business systems.
Foundations
group mentorship
Group mentorship to build your profitable strategy, offers, visuals and business systems.
Foundations
group mentorship
02
Live 1:1 sessions clearly level up your brand, offers, website and path to profitability.
Clarity Calls
live calls
01
A high-touch experience to build your strategy, brand, website, and systems into a beautiful and streamlined business ecosystem.
Design Project
brand + website + Systems
03
Ongoing 1:1 support to define, design and grow a profitable and life-nourishing business.
Private Coaching
business mentorship
03
Group mentorship to build your profitable strategy, offers, visuals and business systems.
Foundations
group program
02
Live 1:1 sessions clearly level up your brand, offers, website and path to profitability.
Clarity Calls
live calls
01
A high-touch 30-day sprint to build your strategy, brand, website, and systems into a beautiful and streamlined business ecosystem.
Design Sprint
brand + website
03
A six-month container to align your strategy, systems, and offers for long-term clarity, sustainability and profitability.
Foundations
group program
02
A focused 1-week intensive to realign your offers, priorities, and energy. Walk away with a clear and profitable 90-day plan.
Blueprint
1:1 intensive
01
Focused one-day or one-week project to level up your brand, offers, website and revenue plan.
Design Sprint
01
Ongoing 1:1 support to define, design and grow a profitable and life-nourishing business.
3-month package
Coaching
03
intensive
1:1 "Brand Therapy" sessions to get strategy and design clarity and momentum.
strategy calls
Brand Therapy
02
Ongoing 1:1 support to define, design and grow a profitable and life-nourishing business.
Coaching
01
Guided program with weekly coaching calls, growing resource library and 1:1 support options.
group program
Aligned x Design
02
business
1:1 "Brand Therapy" sessions and VIP Days to get strategy and design clarity and momentum.
calls + vip days
Intensives
03
Ongoing 1:1 support to define, design and grow a profitable and life-nourishing business.
Coaching
01
Guided program with weekly coaching calls, growing resource library and 1:1 support options.
group program
Aligned x Design
02
business
1:1 "Brand Therapy" sessions and VIP Days to get strategy and design clarity and momentum.
calls + vip days
Intensives
03
Clarity
Live 1:1 sessions to clarify your strategy, refine your brand and increase your profits.
Foundations
Group mentorship to build your profitable strategy, offers, brand + business systems.
Speaking
Podcasts, keynotes, workshops, courses and events on creativity, business + life design.
group mentorship
live calls
online + offline
Creative Amplifier
A monthly round up of inspiration, tools and resources designed to help you create a life you love - and an aligned business to fund it.
newsletter
Stories and strategies to help you uncover insights, resources and tools to align with your most creative, purposeful life.
on the podcast
Let Go of the Dream Job for the Dream Life | Phil Lashley
My Story: Designing an Aligned Life + Business | Brooke Estin
How to Design a Strategic Personal Brand | Nadine Hanafi
listen
LISTEN
LISTEN
Website Design Meets Indigenous Wisdom | Malina Dawn
LISTEN
Top episodes
How I Went From Addict to Multi-Millionaire
Ian Koniak
entrepreneur + coach
listen
Inviting the Divine Feminine in Life and Business
Rachel Rossitto
coach + teacher + artist
listen
Realizing You Are The Golden Buddha
Zamir Dhanji
yogi + counselor + artist
listen
In this free class, you'll be guided to reflect on your vision, prioritize what matters and create a plan to level up your life and the business that funds it.
free class
Life + Business Design 101